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CAS 397K - KEY Practicum: Home

Library resources selected to support Kauffman Entrepreneurial Year projects.

About this page

We’ve done our best to select the most pertinent materials for these Course Resources pages, but if these are not helping with your topic/project, we encourage you to use the Schedule an Appointment link in the Profile box on this page.

Resurces for this class

Here are a few tips to for researching:

  • Google often isn't helpful. The best business information is not free.  However, the library does subscribe to numerous resources.
  • When using these databases, adjust your search terms if you're not getting the results you hoped for--try synonyms and scour article titles, abstracts, and subject headings in your search results for likely search terms to use.  Sometimes a thesaurus or encyclopedia come in handy when brainstorming search terms.
  • Use double quotes to search multiple words as a phrase (e.g. "new age" finds these terms in exact order).
  • Use an asterisk to substitute for letters at the end of a word (e.g. crit* finds critic, criticism, critique etc.).
  • If you can't find what you're looking for, schedule an appointment!

Let's start with some background:

Here are some specific examples:

So you have an idea. Ymight want to find out more about the "space" in which your idea/business fits - i.e., do some industry research. Especially for this class, the "Trends" part of Mintel should be very useful!

You might also want to figure out if there are any companies already doing what you're thinking of, or something close to it. The following databases are listed in order of company *size* that they cover: from smallest to largest.

Tweezing market or industry research information out of articles

If you can't find a report specifically on your company/product/industry in our market and industry research databases, you may have to comb the article databases for articles about your company/product/industry, and scan them for data: a statistic here, a percentage there. Yeah, I know, it's a lot more work! Here are your 4 best bets for business articles, in the order in which I would try them:

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Also of interest...

Just a few of our many resources for statistical data, in order from "most local and focused" to "most wide-ranging and possibly odd."

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Business Librarian

Robert Berkman's picture
Robert Berkman

My Office Hours at Simon are: Tues/Thurs 11:30am-1:30pm in Career Center, Schlegel 3rd Floor

   
                             
        Chat is unavailable right now, feel free to email me.      
   
Contact:
Outreach, Learning and Research Services; Rush Rhees Library, 500 Joseph C. Wilson Blvd. Rochester NY 14627

Complete Business Resources Guide