We’ve done our best to select the most pertinent materials for these Course Resources pages, but if these are not helping with your topic/project, we encourage you to use the Schedule an Appointment link in the Profile box on this page.
Let's start with some background:
Here are some specific examples:
So you have an idea. You might want to find out more about the "space" in which your idea/business fits - i.e., do some industry research. Especially for this class, the "Trends" part of Mintel should be very useful!
You might also want to figure out if there are any companies already doing what you're thinking of, or something close to it. The following databases are listed in order of company *size* that they cover: from smallest to largest.
Tweezing market or industry research information out of articles
If you can't find a report specifically on your company/product/industry in our market and industry research databases, you may have to comb the article databases for articles about your company/product/industry, and scan them for data: a statistic here, a percentage there. Yeah, I know, it's a lot more work! Here are your 4 best bets for business articles, in the order in which I would try them:
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