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MKT 432 - New Product Planning: Home

Library resources suggested for this class.

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We’ve done our best to select the most pertinent materials for these Course Resources pages, but if these are not helping with your topic/project, we encourage you to use the Schedule an Appointment link in the Profile box on this page.

Resources for this class

These first 3 databases are our best "all-around," full-spectrum-of-industries resources:


Try the following databases if your research is more consumer or "daily life products"-oriented:


The following databases are our best resources for hi-tech or medical/pharma market research:


The following are additional possibilities; frankly, I don't find theses databases usually as good as the ones listed above, but wanted to give you as many options as possible:

If you can't find a report specifically on your product/project/industry, you may have to search the article databases for articles about your product/project/industry, that include a statistic here and there. Yeah, I know, it's a lot more work! Here are your 4 best bets for business articles, in the order in which I would try them:

Hot Tip! To narrow your search just to articles mentioning numbers, etc. from Euromonitor reports (a source we don't subscribe to) - try searching for your product (say, coffee) in the Subject field, and the name Euromonitor in the *full text* (you'll have to change the field dropdowns for both terms). Works like a charm.

Yes, believe it or not - books are still a valid research tool! :) You can use the search interface right here to search the library catalog for materials related to this class.

Try a search simply on: new product  - as Title Keywords.

On your results screen, limit the results to "2006 and after" - i.e., more recently published materials (limit options are located on the lower right of the screen).

For quick numbers, especially on "hot" or "trendy" topics, try Statista:


For more traditional kinds of demographic or "business stats", try the following databases:

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Business Librarian

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Robert Berkman
   
                             
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Complete Business Resources Guide