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MKT 437 - Digital Marketing Strategy: Home

Library resources suggested for this class.

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We’ve done our best to select the most pertinent materials for these Course Resources pages, but if these are not helping with your topic/project, we encourage you to use the Schedule an Appointment link in the Profile box on this page.

Resources for this class

I know it sounds old-fashioned, but we actually have quite a few really pertinent books (most of them ebooks - no trip to the library necessary!) on the topic of "digital marketing."

Type:  digital marketing  

into the search box below, and take a look at the titles that come up. They look pretty good to me...


Definitely also search the Business Expert Press collection specifically! All ebooks, all excellent. Try searches such as: digital marketing, social media, viral, ...

Articles are also an excellent source of information about this new era of digital marketing. Here are your 4 best bets for business articles, in the order in which I would try them:

These first 3 databases are our best "all-around," full-spectrum-of-industries resources:


Try the following databases if your research is more consumer or "daily life products"-oriented:


The following databases are our best resources for hi-tech or medical/pharma market research:


The following are additional possibilities; frankly, I don't find theses databases usually as good as the ones listed above, but wanted to give you as many options as possible:

For quick numbers, especially on "hot" or "trendy" topics, try Statista:


For more traditional kinds of demographic or "business stats", try the following databases:

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Robert Berkman

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