My Office Hours at Simon are: Tues/Thurs 11:30am-1:30pm in Career Center, Schlegel 3rd Floor
The tabs in this box provide lists of databases by the type of information they provide: so if you want to look up a company or create a list of companies in a particular line of business, try the databases on the Companies tab; if you need to know more about an Industry or you need market research, try the resources on that tab, etc.
The tabs are arranged (roughly! ;) by frequency of use: Company and Industry/Market Research information are usually what people are looking for most frequently; when more information is needed in either of those areas your next step should be to look for news or articles... etc. Make sense? If you have suggestions, please let me know!
Also, if you would like to see, at a glance, what each of the dozens of databases available here offer and how they compare, please click here to open a document that provides in matrix form, the titles of each database,grouped by key category,and what you can find in each and my "best bet" selections on which database to choose for what type of business research.
provides detailed information on over 50,000 publicly traded companies worldwide and 30 million privately held companies. Special sections include the Investext collection of 18 million current and historical broker research reports on companies, industries, products and markets; and Mergent Horizon which offers supply chain data along with customer, competitor and product information.
Capital IQ - from S&P; data on public and private companies, M&A/financing transactions, public offerings, corporate executives, and more. Includes tools for fundamental financial statement analysis at the company and industry level. AVAILABLE ONLY AT DESIGNATED WORKSTATIONS! There are Capital IQ workstations in the Simon School Career Research Center (4th floor Schlegel), in the Simon School IT Lab, and in the Simon PhD lab.
Additional databases to try for profiles of specific companies:
Public Records Sites and Sources (for court records, business filings, etc.)
Public Access to Court Electronic Records (PACER) allows you to obtain case and docket information online from federal appellate, district, and bankruptcy courts. It hosts millions of case file documents and docket information for all district, bankruptcy, and appellate courts. These are available immediately after they have been electronically filed.
Orbis includes (209 million) global companies’ financial accounts, credit scores from a number of independent providers, directorships, ownership structures, PEPs and sanctions information and details of mergers and acquisitions activity. Over 99% of the companies on Orbis are private. Private company information is more difficult to obtain as the legal obligation to file account varies widely from country to country
Often when you cannot find data on smaller companies from major sites and databases, you can glean some information by searching and reviewing the filings that all companies must file in the state they operate in. Within states, the office that requires and maintains these filings is called the "Secretary of State," and this site provides a listing and links to each of their Web sites as well as a direct link to the "entity search" page where you can search for the target companies.
ALSO--See the LexisNexis entry under the "Business News and Articles" tab. Although LexisNexis is best known for its coverage of articles published in newspapers around the world,, it also has a link where you can learn about companies as well. (Click "Get Company Info" in the lower right of the home page) Sometimes LexisNexis will also include names and phone or email contacts for top executives at a covered company, which is a valuable type of data that is hard to find.
Company Rankings: "Top" and "Best of" Lists
There are a variety of free on the Web publications and sites that annually publish ranked lists of companies in a variety of areas, globally, nationally, and locally. These are particularly valuable for job seekers, but can be useful for other business research projects as well. Here are my favorites, with links to their 2017-2018 rankings:
One Caution: Always try to review the specific criteria and methodology used for creating these rankings. The subjective ones in particular can be, well quite subjective--depending on what is chosen to be measured and quantified, and how calculations are performed.
Best Companies to Work For in US/Globally: Rankings
Largest/ Best Places in Rochester to Work:
Sustainable/Socially and Environmentally Friendly Companies
These rankings are valuable, but it's good to be a little skeptical here as some companies engage in what is called "Greenwashing" to make their organization appear more environmentally and socially friendly than perhaps they really are. Always read the ranking criteria and methodologies where available.
Company Directories of particular interest to Entrepreneurs:
(See also PrivCo, listed above)
Best Databases for Industry Research
The first group here cover a wide spectrum of industries, and are keyword searchable:
Pinpoint sought after very niche company, industry and market data (eg market size, value etc.) included in thousands of market research reports published by hundreds of leading market research providers. SPECIAL NOTE: This database requires a special login and password. To freely conduct searches of Profound to discover if what you need is in a report, use this sign in information:
But you must obtain prior authorization to actually download/view the data for this particular database. Contact Business Librarian Robert Berkman at email@example.com to request authorization. You will need to identify specific tables, sections or pages, as opposed to entire reports--contact me to discuss this further
Next: multi-industry resources, but you must pick-from-a-set-list (not keyword searchable).
The following databases are more focussed on specific industries:
Best databases for Market - consumer - research:
A related resource - information on Advertising Spending:
If you can't find a nice pre-packaged report... then it's off to the article databases for you! Seriously, the article databases are your best bet for picking up anything that's been mentioned in trade publications, news, etc. about [your topic]. Go back to the resources listed under the first tab, "Business News & Articles."
Databases that provide News - newspaper articles, press releases, and similar:
Databases that provide Articles - arranged by the amount of popular vs. scholarly content they offer.
(i.e. ABI/Inform offers the greatest mix of contents: news wires, popular magazines, trade journals, reports, and some scholarly journals. ScienceDirect and the Web of Science contain only articles from scholarly, highly-researched, peer-reviewed journals. Strangely enough, they still fall in alphabetical order. )
LOOKING FOR ACCESS TO THE DAILY DIGITAL VERSION OF THE WALL STREET JOURNAL?
As of December 1 2017, we have added easy full campus access to the entire daily updated digital version of the Wall Street Journal! All you need to do is set up your own personal account, which you can do by first linking to this site:
Fill in the simple form, and then pick a password. You will be sent a confirmation email and then you will be in! For future access, going forward then, you can link directly to
And then just enter your user ID (your email); and then the password you created.
OR PERHAPS LOOKING FOR ACCESS TO THE DAILY DIGITAL VERSION OF The Economist Magazine?
Along with the Wall Street Journal, the Economist, is one of the most sought after publications that consistently provides in-depth, credible data, investigations and analyses on not only business topics, but politics, culture, society and technology. The Economist also provides outstanding coverage of global issues, and is known for being a highly objective, well written publication. In addition to searching for past articles in our standard databases, you can also view, browse and read each week's digital edition by simply following these steps:
1. Go to the Library Home Page: library.rochester.edu;
2. Click the Pull-down arrow of the search box and click on "journals";
3. Enter the word "Economist" in the search box.
4. Click on the top result, which should be The Economist magazine;
5. Scroll down the various options for accessing the Economist until you see "Single Issues". Click on that one, and you will be able to view the full digital version of the current (and past) issues.
For Local Business News--Sometimes the best stuff, especially on private companies that play a major role in a particular community can be found by reviewing what's been published in local business journals. You can find some of the best Rochester focused business news by searching the Rochester Business Journal; you can also search dozens of other cities' local business journals simultaneously too by searching the collection of American City Business Journals.
Databases that provide Working Papers, Case Studies (and other different kinds of documents):
For Case Studies, check out The Case Center which provides scores of free business case studies from leading business schools ranging from Stanford, to MIT to Copenhagen and more. Browse its free studies here.
Google Patents Patents and patent applications from the United States Patent and Trademark Office (USPTO). Has a thumbnail viewer for drawings.
FreePatentsOnline Full text and images of U.S. patents from 1974+, U.S. patent applications from 2001+, and European patents 2000+.
USPTO Patent Database Full text and images of U.S. patents.
Espacenet Identifies patents from many countries, some with page images.
English machine translations of Japanese patents. Search using links under "Patent & Utility Model".
NEW: Innovation Q Plus! Innovation Q Plus is a patent search tool that rapidly sifts through data and uses advanced technologies to quickly and efficiently pinpoint relevant patents, applications, and non-patent literature from IEEE. There are visualizations, advanced features, and the ability to locate "similar" patents to the target one. IMPORTANT NOTE: When you bring up the initial screen, be sure to change the blue pull down box from “non-patent literature” to the “patents & applications” option, listed below it if it is not already selected.
(Users are also encouraged to sign up for individual accounts to access certain advanced functionality.)
"Hot Topics" data/stats:
US Demographic and business stats:
For historical census data (pre 1990), click here https://www.census.gov/population/www/censusdata/hiscendata.html
This database contains primary economic, well-being, and political data at the country, state and U.S. city levels. It allows users to view data by demographic categories, compare results across geographies to develop and report findings.
Great open Web source of all sorts of economic, demographic, housing, education data on cities and regions around the country. See, for example the set of data available for Rochester here
Statistical Advice When Doing Surveys
Sometimes when you are researching an extremely specific, narrow and customized question (e.g. what percentage of New York State college seniors prefer Uber over a cab? etc.), you won't find anything "out there" at all in a database or on the Web that answers your question. In that case, you may need to do your own survey to collect your own data and draw your own conclusions. The most popular and well known survey site is SurveyMonkey, which permits a certain level of free access too.
While the library is not typically the key source for learning how to do statistically reliable surveys, we can at least point you to a couple of resources that we think will help you create a better survey. Here, below is one very useful source that informs you how many people you need to survey, and what kind of response rate you need to be able to extrapolate your survey results to your total target population with a high degree (95%+) of confidence.
Extrapolating "Missing" Data
In the same vein as the above, what can you do if you have bits and pieces of information you are looking for, but can't find the final target data you seek? Again, while not a library function per se, we'd like to refer you to these below sites from McMaster University in Ontario, Canada that help you figure out how to extrapolate data you need (in these cases, market share and geographic sales data), when you only have partial or surrounding information:
Guide: 5 Keys to Estimating Market Size for Strategic Decision Making
Check out this short, but succinct and valuable guidebook that explains clearly step by step how to estimate market size. It is published by the market research firm Freedonia group: https://tinyurl.com/ybqfvygv
I have not yet had a chance to review each of these in this collection, so if you find one that you want more information about or have questions, please do let me know--and feel free to make suggestions for future entries here as well!
Some examples of sources and links included here are:
Once you have:
Then you're ready to write a business plan. Here are some sources for Sample Business Plans:
You'll need to create a budget and financial projections for your plan, so it might help to look at the financials for other, similar companies (that might represent "what you want to be when you grow up"), find out what the typical ratios are for your line of business, and then explore which Angel Investors or Venture Capital firms might be appropriate to approach with your plan:
Who is funding the current start-ups and private companies?
Subscription database resources: (Use these to find high quality *analysis* rather than just stock quotes; in order by number/quality of reports)
Annual Reports and other SEC Filings
Free web resources: (charts, quotes - material companies are willing to give away for free)
WRDS: Advanced Analytical Tools
The below databases. all available from the Wharton Research Data Service (WRDS) platform, have just recently been made available to the entire University community. While they are primarily used by financial analysts to perform complex stock and company data analyses, some may also be useful for less extensive business data and investment research as well. Note that unlike the other databases in this guide, these all require signing up directly with the database for a special account.
The Center for Research in Security Prices (CRSP) maintains the most comprehensive collection of security price, return, and volume data for the NYSE, AMEX and Nasdaq stock markets. Additional CRSP files provide stock indices, beta- and cap-based portfolio, treasury bond and risk-free rates, and mutual fund databases.
Special instructions: requires an account for use. Contact Kathy Wu (firstname.lastname@example.org) in Rush Rhees Library
Intraday Indicators by WRDS
This database contains daily stock market indicators obtained from NYSE TAQ data.
Special instructions: requires an account for use. Contact Kathy Wu (email@example.com) in Rush Rhees Library
World Indices by WRDS
Special instructions: requires an account for use. Contact Kathy Wu (firstname.lastname@example.org) in Rush Rhees Library
The Thomson Reuters databases cover Mutual Funds Holdings (CDA/Spectrum s12) and 13f Institutional Holdings (CDA/Spectrum s34). The Insiders Filings database contains transaction and holdings information filed with the SEC.
WRDS SEC analytics Suite
Search through the contents of millions of SEC filings. Access Readability and Sentiment scores and Linking Tables.
The business podcasts selected and described below are organized into four major categories: innovation, entrepreneurship, marketing, and finance. Each podcast met the selection criteria of being informative; engaging and created by an authoritative source.
Note that underneath each section another listing of more “popular” business podcasts which, while, not scholarly are listed because they have a wide following and offer compelling insights and opinions.
The following podcasts provide valuable information on how to successfully innovate projects, products, and new businesses. The series include solutions that meet new requirements of unarticulated needs and existing market needs. Each podcast aims to advance design thinking, overcoming obstacles, and techniques to incorporate creativity into business.
This series supplies practical tips on innovation regarding design thinking strategies and originality mined from Stanford Professor of the Practice Tina Seelig and other experts on experimentation and creativity. Stanford Innovation Lab is particularly useful for business students in search of challenging their creativity and gaining an understanding of advanced planning.
CNN’s Poppy Harlow podcasts explores the journeys of business and global leaders. This includes in-depth interviews with leadership advice from entrepreneurs, CEOs and innovators about the effort required to increase wealth in their businesses through past innovation techniques.
Inside the Strategy Room (McKinsey Partners)
Inside the Strategy Room features McKinsey Partners, a management consulting company, and corporate executives. Each partner shares the challenges they have faced while creating lasting strategies of innovation in a fast-changing world. The podcasts examine the discrete ways theseexecutives approach challenges and the new and innovative ways they think of creating a vision for their enterprises. Inside the Strategy Room is particularly useful for business students struggling with overcoming difficulties such as facing innovation roadblocks in pursuing their plan of action.
This series explores the perspectives, insights and journeys of innovators and entrepreneurs who combine creative thinking and hard work to go beyond the expected. On the Heels of Innovation is unique compared to other podcasts as it sets its achievement level for success on a high scale of effort by including supplemental instruction on how to further develop inventiveness once an idea is launched. The podcast is powered by the Entrepreneurs Genome Project, which consists of research conducted by the Entrepreneurs Lab class taught by professor Ted Zoller at UNC Kenan-Flagler Business School.
University of Oxford Innovation (Uni Oxford)
The following podcasts offer a wide range of topics starting from the history of innovation to conversations about future innovation and the government’s involvement in new businesses. University of Oxford Innovation is especially useful for business students interested in ethical questions included in innovation, such as, “Should surgical innovation be taught and encouraged?” This series is notable for its inclusion of philosophy in the business world.
Popular Podcasts on Innovation:
EmpowerHER (Kasia Fitzgerald)
Innovation and Leadership (Innovation and Leadership)
The Deliberate Creative (Amy Climer)
Business Game Changers (BGC)
Innovation Hub (WGBH)
Ideo Futures (Ideo)
The podcasts below focus on designing, running, and launching a new business as an
entrepreneur. A similar theme is guidance directed for beginners. The podcasts offer several
interviews with professional entrepreneurs who share their knowledge of the necessary skill sets
for the business world as well as advice on how to efficiently complete the multiple tasks that
come with entrepreneurship.
1. Entrepreneurs on Fire (John Lee Dumas)
Entrepreneurs On Fire “delivers the inspiration and strategies you need to fire up your
entrepreneurial journey and create the life you’ve always dreamed of.” John Lee Dumas is an
American entrepreneur and podcaster based in Puerto Rico. He is the founder and host of
Entrepreneurs on Fire, interviewing successful entrepreneurs as his primary content. Dumas
comments that beginners will benefit from his podcasts as his interviews share how to adapt to
an entrepreneurial career.
2. Trailblazers (Stephen A. Hart)
Trailblazers is voted the #1 interview style podcast by Stephen A. Hart, exploring stories of
today’s successful black professionals, entrepreneurs and leaders. This weekly podcast has
featured more than 150 black professionals and has been heard by more than 175,000 people
from 123 countries around the world. The speaker, Stephen A. Hart, is a Brand Alignment
Strategist working to guide entrepreneurs through his exclusive process of building a personal
brand that is “authentic, impactful and profitable.” Trailblazer’s content is very family-based as
Hart puts in effort to mention his personal life and own experiences of how he became a
millionaire through his career.
3. Enterprise NOW! (Elzie D. Flenard)
Enterprise NOW! is a business and entrepreneurship talk show that seeks to educate, motivate,
and inspire current business owners as well as aspiring entrepreneurs on a variety of business
related topics. Enterprise NOW! features entrepreneurs and business leaders from various
industries and fields. This podcast series represents a diverse selection of entrepreneurs, as it
supports “Podcasts in Color,” an organization comprised of successful entrepreneurs from
4. Follow the Leader (Chanel Christoff Davis)
Follow the Leader features dynamic women entrepreneurs and their journeys to becoming a
success in business. It's an inspirational space for entrepreneurs, future entrepreneurs, and
thought leaders as they share their keys to a successful career. Female viewers of Follow the
Leader have commented that the podcast series is very relatable and encouraging to women
entrepreneurs who feel lost or intimidated while starting their business. The speaker, Chanel
Christoff Davis, is the CEO and founding partner of the largest woman and minority owned sales
tax advisory practice in the country, Davis Davis & Harmon LLC, located in Farmers Branch,
*Popular Podcasts on Entrepreneurship:
1. Sweet Talks (Bri-Soundcloud)
2. The Tim Ferriss Show (Tim Ferriss)
The following podcasts provide information on promoting and selling products or services,
including market research and advertising. The marketing podcasts examine various techniques
that assist in publicizing products and services while promoting their value.
1. GaryVee Audio Experience (Gary Vaynerchuck)
The GaryVee Audio Experience, hosted by Gary Vaynerchuck, entrepreneur, CEO, investor,
vlogger, and public speaker, is one of the most popular marketing and management podcasts on
many podcast streaming services. Episodes vary in format and style. Listeners will hear episodes
composed of #AskGaryVee Q&A with his social media followers, as well as keynote speeches
on marketing and business, and segments from his DailyVee video series. Some episodes also
include interviews with business leaders and “fireside chats” that cover Vaynerchuck’s thoughts
on new and current trends in marketing and management. The variety of form and content allows
for experienced marketers to listen in on a conversation about ultramodern topics with each
2. Marketing School (Neil Patel and Eric Sui)
Neil Patel and Eric Sui’s Marketing School podcast covers quick, action-oriented marketing
advice on topics in digital and online marketing. With short episodes that quickly cover
marketing tasks, Marketing School is a great podcast for the busy marketer looking to improve
their existing skills and knowledge base. Siu is the CEO at Single Grain, a digital marketing
agency that focuses on paid advertising and content marketing, while Patel is a bestselling
author, identified by the Wall Street Journal and Forbes as one of the most influential marketers,
and recognized by President Obama and the United Nations as one of the top 100 entrepreneurs
3. Harvard Business Review Ideacast (Harvard)
The HBR IdeaCast is a weekly podcast put on by the Harvard Business Review that features
leaders in business and management. IdeaCast covers a lot of topics from across the world of
marketing and business. With its broad range in topics and in-depth conversations with industry
leaders, IdeaCast is a great general interest podcast for marketers, CEOs, and CMOs looking to
stay on top of industry-shaping debates. Some conversations questioned why companies need
purpose, how to correctly attract customers, along with the necessity of operational transparency
and potential solutions to a mid-career crisis.
1. The Goal Digger (Jenna Kutcher)
2. Online Marketing Made Easy (Amy Porterfield)
The following Finance Podcasts offer insight on budgeting, business valuation, financial ratios,
and management accounting. Each series allows listeners to engage in a similar conversation of
how both successful and fallout careers managed large amounts of money, including the impacts
of their funding and other economic decisions such as production and consumption
1. The Morgan Stanley Ideas Podcast (Morgan Stanley)
This podcast series offers listeners revealing stories about the world of business, finance,
technology, and beyond. Each episode tackles an intriguing question (why do so many pro
athletes go broke?) or a persistent problem in the business world (can gender diversity carry a
bottom-line value?) and introduces experienced businessmen to share their viewpoint on the
2. Behind the Money (Fin. Times Journalists)
Behind the Money takes listeners inside the big business and financial stories of the moment
with reporting from Financial Times journalists around the world. These podcasts offer listeners
updated financial accounts weekly, continuously exposing “dirty money” and “bank
consolidation” acts that have been concealed from the public. Behind the Money would be
appreciated by business students wanting an inside perspective on how financial establishments
3. Yahoo Finance (Yahoo)
Yahoo Finance is the largest business and financial news platform in the world. The Yahoo
Finance Podcast series, with host Alexis Christoforous, brings listeners in-depth and original
interviews with business leaders, industry experts and more. Financial news is discussed in great
detail in these popular podcasts. Conversation topics range from new successes on Wall Street to
analyzing the bad business culture of the Chicago Cubs.
4. Financial Times (Fin. Times)
The following podcasts interview experts on the currencies market about the week ahead,
looking at the global political and economic factors driving the world’s largest market. The host
of the Financial Times podcasts is foreign exchange correspondent Roger Blitz, who emphasizes
the importance of fund management and trading. Blitz speaks on making bonds, investing and
purchasing, along with how to react to economic slowdowns.
1. Bigger Pockets (Joshua Dorkin)
2. The Fizzle Show (Corbett Bar)
3. The Financial Advisor Success Podcast (Fin. Advisor Success)
4. So Money Podcast (Entrepreneur Magazine)
5. HERMoney (Jean Chatzky)
6. Mo’ Money (Jessica Moorhouse)
7. Slate Money
The following podcasts cover a variety of topics
1. Women at Work (HBR)
Women at work is a series that contains conversations directed toward women in a workplace.
Episodes advise business women on how to relieve stress, the importance of joining a sisterhood,
and claiming credit for the recognition they deserve. This podcast is unique as it advocates for
women’s rights in places of employment. By providing listeners with confidence and support,
Women at Work is a podcast that encourages women to lead with authenticity.
2. Corner Office from Marketplace (Marketplace)
Corner Office from Marketplace supplies listeners with inside stories from business leaders that
are transforming the economy. This series is noteworthy for business students who are anxious
about their future, as it provides guidance on how to overcome a financial crisis as well as the
importance of bravery when facing a big market. Marketplace also has an interactive system
where listeners can ask specific questions. The interviews with business leaders are based off of
those questions, offering insight on why an event occurred or a solution to a problem. For
example, one episode covers “Why no Wall Street CEO went to jail after financial crisis.”
3. Planet Money (NPR)
Planet Money explores current economic issues regarding spent money that are given little
attention. Some examples include why copyrighting comedy is expensive, how students can sell
stock in themselves to pay for college, as well as why the tax lobby rejected an easier way to file
taxes. This podcast series is special in that it questions topics of currency that are very rarely
looked into. If you enjoy listening to a new, odd economic issue, Planet Money is a very reliable,
The podcasts below offer a mix of the themes of innovation, entrepreneurship, marketing, and
finance in their series. Each podcast is recognized for being well known by the media and
listened to by over 100,000 people.
1. What’s News (Wall Street Journal)
2. Best of Today Business (BBC Radio)
3. Optimal Business Daily (OLD Network)
4. Spend Culture Stories (Spend Culture)
5. Business Model Sandbox (BMS)
Yes, librarians DO recommend Google! But the caveat is to know WHEN to use Google; When NOT to use Google; and HOW to input the search statement that is going to increase the chances that you will receive the best and most relevant results. That's being what we librarians call "information literate"--knowing when to use which research tool or source, and how to use it to its fullest power.
So here are a couple of our best tips on Using Google:
Acquisitions Amazon "Washington Post" layoffs
Google will interpret this search that you want to find pages that contain the terms:
Amazon (AND) "Washington Post" (AND) layoffs
"balance sheet" OR "balance statement" companies germany
CAVEAT--As noted below, Google is moving away from looking at one's keywords to determine relevant pages and more to machine learning data driven analyses of analysis of past searching signals to identify pages most likely to be relevant. In the same vein, Google has been optimizing its algorithm to be particularly good at natural language QUESTIONS!--So in the above search, you may get even better luck by posing your search as a question, something like this perhaps:
Where Can I Find "balance sheets" OR "balance statements" for companies in Germany?
It can't hurt to try both--but more and more, it is questions that are working best on Google, in my opinion.
1. You can restrict all of your results to ONLY PDFs and/or PowerPoints. This can be valuable since official and substantive "reports" from the government, associations, research centers etc. are often in PDF; and presentations made at industry conferences, workshops etc are often in PowerPoint. If you limit your results to one or both of these documents, you increase the odds that you will obtain substantive and meaningful results. You can do this on the advanced google page.
2. You can restrict all of your results to come from only educational (.edu) domains and/or government (.gov) sites. Doing so also increases the odds that you will obtain non-commercial, substantive, and educational materials. This can also be done on the advanced google page
3. You can also choose that Google only retrieve results within a certain time frame--the last day, week, month, year, or even create a "custom timeframe", say between April 2009 and July 2011, or whatever. The former can be a good strategy when you want only very timely information; the latter when you need archival results to identify what happened during a very specified time frame you are researching. Here's how to do it:
*First run your search as usual
* Then, when you get a list of results back, click on the little "tools" link on the top right of the page, under the search magnifying glass.; Open it and then click on the "anytime" down arrow, and change it to your desired time frame. Your results will be filtered to match what you choose, as will any future searches until you go back to the default "anytime" option.
A few other important Google Search Tips:
ONE: There is both an art and a science to doing a Google search. You need to experiment by adding/subtracting words and phrases and see the different results you get
TWO: If you are researching a new topic, you may be unfamiliar with any special lingo or terminology used in that field, which will be likely important to include to match up and retrieve the most relevant pages. Do some initial broad searches and browse results to see if you can find the same words or phrases being used over again to describe what you are looking for; if it seems like it is the standard and accepted way to describe what you are looking for, then redo the search, adding that term/phrase.
THREE: If you are researching something that is VERY timely--say happened today, this past week or month, and may be something that was reported in a newspaper or magazine, you will likely have better luck not by searching the "standard" Google, but on clicking the "Google News" option to only search recent news.
FOUR: Google has traditionally ranked results based on how often and how prominent your keywords and phrases appeared in a page; along with how many other relevant sites linked to it. This has worked very well for surfacing the pages that are likely going to be most useful to you.
However, Google has been moving more to a "machine intelligence" method for surfacing the most likely relevant pages, which means it is de-emphasizing the keywords and links, and instead examining the search behavior of others in the past who had a search "similar" to yours (and who may even “be like” you), and examining past searcher behavior "signals" like what was clicked on; how long the searcher stayed on that page; where else they clicked next etc. to do a more "AI" type analysis that determines which pages were most likely of value to previous searchers like you--and then Google applies a new ranking matrix to show you THOSE pages it "believes" are going to be most likely of value.
Those pages, in some cases, may not even contain your key words, but have still been "proven" to most likely be relevant and valuable for your search from past other searchers’ actions. The bottom line too is that this method of using machine learning and data signals--which is currently becoming much more widely used in all sorts of predictive applications--DOES in fact normally work extremely well. But don't be surprised though if Google takes the lead in figuring out what it "thinks you REALLY want"....!
Here are a few tips to for researching:
Tip sheets for various databases:
If you use any data or text from any of the databases in a report or project - Cite The Source, that is, indicate where the information came from. In the text of your report, or if you use an image or graph from a report, something as simple as:
IBISWorld Industry Report OD4302
is fine. In your list of "Sources" at the end of the paper/PPT/whatever, the full citation might look like this:
Petrillo, Nick. "Craft Beer Production in the US." IBISWorld Industry Report OD4302, September 2014.
Why is this important?
If you want a formal set of guidelines, consult the Harvard Business School Citation Guide. But anything is better than nothing (just be consistent).
Use of Licensed Databases While on Paid Summer Internships
Vendors sell the University of Rochester Libraries access to their databases at rates that reflect a deep discount compared to what a commercial enterprise would pay. Information providers sell us this content on our contractual guarantee that we will use the data strictly for academic or research purposes. If you are working on as a paid intern over the summer, we are sorry, but you are not supposed to use any of the library databases to conduct research on behalf of the company for which you are working.
During the academic terms, please keep the following guidelines in mind:
Capital IQ is an exception to the above guidelines. Capital IQ does not allow its database to be used at all with outside organizations, and cuts off MBA access to the database in the summer.
WRDS also cuts off access to MBA accounts during the summer.
-Text adapted with thanks to the Harvard Business School Baker Library.
Are you looking for technical and business information on engineering, optics, medical devices IT etc. to help your explore a new business venture or product you are working on? We have lots of resources there too-click on the link below to get to our LibGuide on Resources for Entrepreneurs!
Once you have one (or more) useful article on a topic, use the references at the end of article to find more sources on your topic using our Citation Search tool. This helps you see what was written previous to your current article, often called citing backward.
Use Google Scholar to see who has cited your article after it was published. This helps you see what has been written after your article was published, citing forward.
Licensed under a Creative Commons Attribution 4.0 International License by Justina Elmore, University of Rochester.