Good design makes your infographic easier to read and more engaging.
Stick to two or three main colors. Choose colors that are easy to see together (use a color wheel!) and that reflect the tone of your topic.
Use fonts that are easy to read. Sans serif fonts like Arial are clear on screens. Use larger text for titles and smaller text for supporting details.
Create a visual hierarchy. Make your title the largest element, then subtitles, then body text. This helps people know where to look first.
Use visuals intentionally. Illustrations and images should support the content. Avoid random decorations that don’t serve a purpose.
Leave space between elements. White space helps organize your content and makes it feel less crowded.
When including numbers or statistics, your charts should be simple.
Pick the right type of chart.
Use bar charts for comparing values.
Use pie charts only when showing simple percentages that add to 100.
Use line charts for trends over time.
Label everything clearly. Each chart should include a title, labeled axes if needed, and any relevant units.
Keep scales accurate. Visual size should match the actual values. If one bar represents 50 and another 100, the second bar should be twice as tall.
Simplify when needed. If your data is complex, consider breaking it into smaller sections or removing less important details.
The structure of your infographic affects how easily people can follow the information.
Use a clear layout grid. Align elements using columns or rows to keep things tidy.
Place key ideas near the top. Your title, main point, or most important visual should be seen first.
Guide the reader through your content. Use arrows or numbered steps to show direction or order.
Group related content. Headings or visual dividers help organize information into sections.
Balance images and text. Don’t overcrowd one section or rely too much on one format. Break up long text and pair it with icons or visuals.
Leave consistent margins. Space between text, visuals, and edges gives your infographic a clean, professional look.