Skip to Main Content

MKT 436 - Marketing Analytics: Home

Library resources suggested for this class.

About this page

We’ve done our best to select the most pertinent materials for these Course Resources pages, but if these are not helping with your topic/project, we encourage you to use the Schedule an Appointment link in the Profile box on this page.

Resources for this class

I hesitated to add this tab, because you're going to get here and... rather than providing lovely links to data, what I'm going to tell you is...

Sadly, we don't have any hard-core sources for 'marketing analytics' type data. No giant datasets like ComScore or NetBase. :(  I'm sorry. But to at least keep you from looking all over for them, I decided to include this tab.

If there is some other kind of data you need, contact me - I'll see if we have something that would work. Or, take a look at the Guide to Data and Statistics, curated by Kathleen Fear, our Data Librarian.

It may also be useful to explore the complete set of Computer Science resources available to you:

Computer Science Resource Guide

Social Sciences Librarian

Profile Photo
Kathy Wu
I am available for one-on-one virtual consultation through Zoom.

I also hold office hour on Mondays from 2 PM to 3 PM in the Gleason Hall Room 330. Walk-ins are welcome.

Zoom meeting only by appointment at

Complete Business Resources Guide