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MKT 436 - Marketing Analytics: Home

Library resources suggested for this class.

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We’ve done our best to select the most pertinent materials for these Course Resources pages, but if these are not helping with your topic/project, we encourage you to use the Schedule an Appointment link in the Profile box on this page.

Resources for this class

I hesitated to add this tab, because you're going to get here and... rather than providing lovely links to data, what I'm going to tell you is...

Sadly, we don't have any hard-core sources for 'marketing analytics' type data. No giant datasets like ComScore or NetBase. :(  I'm sorry. But to at least keep you from looking all over for them, I decided to include this tab.

If there is some other kind of data you need, contact me - I'll see if we have something that would work. Or, take a look at the Guide to Data and Statistics, curated by Kathleen Fear, our Data Librarian.

It may also be useful to explore the complete set of Computer Science resources available to you:

Computer Science Resource Guide

Business Librarian

Robert Berkman's picture
Robert Berkman
        Chat is unavailable, feel free to email me.      
Learning Initiatives; Rush Rhees Library, 500 Joseph C. Wilson Blvd. Rochester NY 14627

Complete Business Resources Guide