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MKT 436 - Marketing Analytics: Home
Library resources suggested for this class.
About this page
We’ve done our best to select the most pertinent materials for these Course Resources pages, but if these are not helping with yourtopic/project, we encourage you to use the Schedule an Appointment link in the Profile box on this page.
Journals from Elsevier Science. Browse or search tables of contents, abstracts and full text of articles in all disciplines. Users should update their passwords.
Includes the sciences, engineering, humanities, social sciences, and clinical medicine. Full text from 1995 on, except as indicated.
I hesitated to add this tab, because you're going to get here and... rather than providing lovely links to data, what I'm going to tell you is...
Sadly, we don't have any hard-core sources for 'marketing analytics' type data. No giant datasets like ComScore or NetBase. :( I'm sorry. But to at least keep you from looking all over for them, I decided to include this tab.
If there is some other kind of data you need, contact me - I'll see if we have something that would work. Or, take a look at the Guide to Data and Statistics, curated by Kathleen Fear, our Data Librarian.
It may also be useful to explore the complete set of Computer Science resources available to you:
The resources in this guide are a tiny sampling of what is available through library subscriptions. My Business Resources Guide arranges the whole gamut of business resources available to you into lists by type of information (articles, market research, companies, etc.) and by topic (Finance, Entrepreneurship, etc.) . Try these or simply get in touch and let me know what you need.