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MUR 132: Starmakers: Inside the Publicity Machine: Home

An overview of music stars and the publicity campaigns used to promote their careers. Bruce Pilato

Welcome to the Art/Music Library

 

Welcome to the Art/Music Library. Please ask us for help! Our librarians and student workers at the desk can help you find resources and information. 

Visit us here! http://www.library.rochester.edu/artmusic/home

  • The Art/Music Library is located on the ground floor of Rush Rhees Library. All scores (M call numbers) and music books (ML and MT call numbers) are located on the open shelves within the Art/Music Library, as are current copies of our music magazines and journals.
  • CDs are kept in the back and may be requested from the desk. LPs are stored in the Art stacks. 
  • Recordings may be listened to in the Art/Music library or checked out for a limited time period.
  • Reference books are located in the rear left nook.
  • Finale and Sibelius music-writing programs are available at two of our work stations. Please ask at the desk.

About this course

This course includes a historical overview of music stars and the publicity campaigns used to promote their careers, from Frank Sinatra in the 1940s; through Elvis Presley in the 1950s; the Beatles and Rolling Stones in the 1960s; up through the indulgent 70s with acts like Elton John, Kiss, and Prince, up to today's high profile campaigns for Justin Bieber, Rhianna, and Lady Gaga. Students will be versed in the arts of writing an artist bio, press releases, and in the various types of PR events staged tp gain publicity. Starmakers will also look at the various types of publicity such as career launching, crisis management, and tour press. We will also look at how social media has become a game changer for music publicity.

Useful for this course

 

 

The following books, and others like them, may be useful for your research.
You can check them out from the Library!

Frequently Used Music Links

Music Databases

Government Information, Economics, Law and Music Librarian

Kathy Wu's picture
Kathy Wu
                             
        Chat is unavailable, feel free to email me.      
   
Contact:
585-273-5322
I am available for one-on-one consultation, which will be conducted at Rush Rhees Q&i desk.

I am also the librarian for the English for Academic Purposes Program.
Website

Writing about Music