Welcome to the Art/Music Library. Please ask us for help! Our librarians and student workers at the desk can help you find resources and information.
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This course includes a historical overview of music stars and the publicity campaigns used to promote their careers, from Frank Sinatra in the 1940s; through Elvis Presley in the 1950s; the Beatles and Rolling Stones in the 1960s; up through the indulgent 70s with acts like Elton John, Kiss, and Prince, up to today's high profile campaigns for Justin Bieber, Rhianna, and Lady Gaga. Students will be versed in the arts of writing an artist bio, press releases, and in the various types of PR events staged tp gain publicity. Starmakers will also look at the various types of publicity such as career launching, crisis management, and tour press. We will also look at how social media has become a game changer for music publicity.
The following books, and others like them, may be useful for your research.
You can check them out from the Library!