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EXP 475 - Marketing: Home
Library resources suggested for this class.
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This is a quick handout of research and search strategies for databases, suitable for all situations. Take a moment to review it!
The Business Expert Press collection of ebooks has LOTS of books on all aspects of "Marketing" and writing marketing plans. Here are a few examples, and then a link that will bring up the whole list (and get you into the Business Expert Press database, so you can do more searching on your own). All practical and real-world, and all fully downloadable to your own device!
Automatically searches the UR Libraries' catalog for the phrase "marketing management" in the Title of any work.
For more on the 4p's and other aspects of the theory of marketing, or the use of marketing by a particular company or for a particular product, article and news databases are an excellent resource. Factiva and LexisNexis Academic are news databases, ABI/INFORM, Business Source Premier, and ScienceDirect are article databases (they are arranged by the percentage of scholarly journals they cover - less in ABI, most in ScienceDirect).
Don't be put off by the title: this database provides the full text of all the journals published by Elsevier/North Holland, a major business/finance/management/economics and other social sciences publisher.
Includes the sciences, engineering, humanities, social sciences, and clinical medicine. Full text from 1995 on, except as indicated.
If you need to do market or industry research... These first 3 databases are our best "all-around," full-spectrum-of-industries resources:
Includes Industry (reports by country), Company, and Country reports, plus Company News, Financial Deals, and Case Studies. Market size, segmentation, competition, forecasts.
Additional modules within MarketLine: Financial Deals Tracker: Track market activity with MarketLine's database of global mergers and acquisitions (M&A), private equity deals, venture finance deals, private placements, IPOs, and partnerships. Company Prospector: Screen companies and build lists of potential business partners, clients, and investment targets in industries and countries of interest. Investment & Advisory Prospector: Identify advisory & investment firms operating in specific industries, and gain insight into the investment and inorganic strategy of companies. Company Report Generator: Generate fresh custom company reports featuring analytical text and charts which draw on MarketLine's company datasets. Example sections include company overview, history, SWOT analysis, M&A, partnerships and agreements, news and product information.
Access to the complete collection of market research handbooks from RKMA; data goes to very granular levels.
Collection includes market research handbooks covering US and international consumer markets; entertainment & media; healthcare business; restaurants, food & beverage; retail business; sports marketing; travel & tourism; and casinos, gaming & wagering.
The following databases are our best resources for hi-tech or medical/pharma market research:
Excellent for authoritative background information on any aspect of marketing. Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing
The resources in this guide are a tiny sampling of what is available through library subscriptions. My Business Resources Guide arranges the whole gamut of business resources available to you into lists by type of information (articles, market research, companies, etc.) and by topic (Finance, Entrepreneurship, etc.) . Try these or simply get in touch and let me know what you need.